The Business of Creativity
Following the buyers at London Fashion Week
It is somewhat ironic that invites for emerging designers’ shows are the hardest to obtain during London 
Fashion Week as under regular circumstances young creatives in any industry struggle for all the press coverage they can get. London, however, is a different story. As I sent out my requests a month before the shows, I knew that it would be near impossible to get a hold of tickets for Jonathan Saunders, Peter Pilotto and Christopher Kane.
